Latest in Food and drink

Image credit: ROBYN BECK via Getty Images

Impossible Foods gets FDA approval to sell fake meat in grocery stores

Now you can grill up the meat alternative at home.
3708 Shares
Share
Tweet
Share
Save

Sponsored Links

ROBYN BECK via Getty Images

Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.

Currently, consumers can only purchase Impossible Foods' fake meat at the many restaurants it has partnerships with -- including Burger King, Qdoba and Claim Jumper. Bringing Impossible Burgers to supermarket aisles will be sure to increase its mainstream relevance and expose it to a wide market. It also ensures that Impossible Foods keeps up with its competitor Beyond Meat, which already sells its products in grocery stores. High demand this summer even lead to Beyond Meat's product being out of stock at select Whole Foods store. Impossible Foods faced shortages of its own this year, and has since doubled employment at its Oakland facility and teamed up with a food production company, OSI Group, to increase supplies.

Demand for meat alternatives will likely only rise as Americans grow more health-conscious. While selling fake meat in restaurants has proved successful, it's still seen as a special occasion or niche dish -- rather than something to be consumed on the regular. Now with the two major fake meat brands readily available in the frozen foods aisle, its plant-based products can compete against industry stalwarts like Tyson and Morningstar Farms -- not to mention each other.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
3708 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

View
Microsoft contractors listened to what people told their Xbox consoles

Microsoft contractors listened to what people told their Xbox consoles

View
Tesla delays price hike for self-driving upgrade

Tesla delays price hike for self-driving upgrade

View
New wristband could predict aggressive outbursts in people with autism

New wristband could predict aggressive outbursts in people with autism

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr