Latest in Gear

Image credit: YouTube

YouTube is bringing a big, ugly ad banner to its TV app's home screen (updated)

The content you want to see will be pushed out of the way.
Jon Fingas, @jonfingas
09.18.19 in AV
148 Shares
Share
Tweet
Share

Sponsored Links

YouTube

Your living room YouTube experience is about to become decidedly more cluttered. YouTube is bringing its usual Masthead ad to its TV app's home screen, guaranteeing that you'll see a promo before anything else. While the behavior is similar to what you've seen on mobile and the web, the size... well, just look at it. More than half of the home screen can be occupied by advertising, and you'll have to scroll down just to see the titles for your recommendations.

The TV ad banner is currently in beta, and it's not clear how quickly it will become visible worldwide.

We've asked YouTube for comment. With that said, it isn't shy about its sales pitch. This puts advertisers "front and center" in YouTube's TV app, and helps marketers reach people who are "increasingly cutting the cord." The problem, as you might have guessed, is that it hurts the experience for viewers used to simply launching the videos they want to see.

Update 9/18 7:20PM ET: In a statement, YouTube said it was "focused on building a great, leaned back experience" and suggested that you could "quickly navigate away" using "just a single click of the remote." You'll always have that extra step to get away from the ad, then.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
148 Shares
Share
Tweet
Share

Popular on Engadget

Huawei will finally release its $2,400 Mate X phone on November 15th

Huawei will finally release its $2,400 Mate X phone on November 15th

View
Canon M6 Mark II review: Incredible performance from a flawed flagship

Canon M6 Mark II review: Incredible performance from a flawed flagship

View
Amazon adds thousands of Counter pick-up locations in the US

Amazon adds thousands of Counter pick-up locations in the US

View
The 2020 Honda Fit will use the automaker's new hybrid system

The 2020 Honda Fit will use the automaker's new hybrid system

View
The Morning After: Mazda's first EV opens wide with Freestyle doors

The Morning After: Mazda's first EV opens wide with Freestyle doors

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr