Adobe officially debuts Photoshop Camera for iOS and Android

It combines Insta-ready filters with AI, custom lenses and other tricks.


If you’ve been looking for a way to take your Instagram selfies and posts to the next level, Adobe may have the answer. Its free Photoshop Camera app is now available in the App Store and on Google Play. The app brings “insta-worthy lenses and camera effects” to your phone, plus a few AI-powered features, custom lenses and Photoshop tricks.

Adobe announced the app in November at its Adobe Max conference, and it has been in public preview since then. As of today, the official app is available.

Photoshop Camera is geared more towards social media users and influencers than pro photographers. It doesn’t have robust editing features like the iPad Photoshop app. Instead, it lets you scroll through filters before you take a shot. It uses Sensei AI to recognize the subject in a photo, and it can recommend and automatically apply adjustments based on a photo’s technical content (ie, dynamic range, tonality, scene-type and face regions).

The Face Light feature optimizes lighting to remove sharp shadows. The app will recognize each subject in group selfies to eliminate distortion, and it promises lenses created by artists and influencers, like Billie Eilish.

As Adobe puts it, “Quick fixes like portrait relighting and distortion removal mean you can post images that look like you spent way more time on them than you did.”

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