Amazon event 2025: Live updates from the devices and services launch today
New Ring, Blink, Fire TV, Kindle and Echo products are coming soon, with Alexa+ enhancements.
Amazon debuted more than a dozen new products across its Kindle, Fire TV, Echo, Blink and Ring product lines at a Manhattan press event earlier today. The event — chaired by Amazon hardware chief Panos Panay — doubled as an upsell of Alexa+, the company's virtual assistant that got a major injection of AI-enhanced upgrades earlier this year.
Here's a brief recap of the announced devices:
New Ring devices: The company unveiled the Ring Wired Doorbell 4K, Ring Wired Doorbell Plus 2K ($180) and the Ring Indoor Cam Plus 2K ($60), some of which feature Ring's upgraded Retinal Vision (better resolution) and Alexa+ Greetings technologies (a sort of virtual doorman). Amazon also touted "Search Party," a new AI-enhanced feature that uses Ring cameras to help find lost dogs.
New Blink devices: New Blink devices announced include the Blink Outdoor 2K+ and Blink Mini 2K+, Blink Arc (a panoramic camera designed to minimize blindspots).
New Fire TV products: Amazon is debuting new video devices designed to better utilize Alexa+. The upgraded line includes new Omni TVs, 4 Series (starting at $330) and 2 Series (starting at $160) televisions. Also joining the line will be a new Fire TV Stick 4K Select ($40). The new TVs and streamers will utilize an updated operating system dubbed Vega OS.
New Kindle Scribes: Amazon has updated its note-taking e-paper tablets with a pair of new models, the Kindle Scribe 3 and the Kindle Scribe Colorsoft (the latter one being the company's first color writing tablet).
New Echo displays and speakers: Amazon is keeping the spherical design in its audio smart speakers, with the $100 Echo Dot Max and larger $220 Echo Studio. If you prefer screens, you'll want to check out the new $180 Echo Show 8 and $220 Echo Show 11 smart displays.
All of the products will be available for preorder starting today.
Our on-site team is checking out all the new gear in the hands-on area, and will continue to report back. In the meantime, you can scroll down to see how the event unfolded in real-time, or see a full recap of everything Amazon has announced.
128 Updates
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Amazon Echo Show 8 and Show 11 hands-on: A cuter, more unified smart display
The fourth-gen Echo Show 11 at Amazon's product showcase on September 30.
It's been a couple years since the Echo 8 has gotten an update and even longer for the aging Echo Show 10. But today Amazon is fixing that with two brand-new smart displays: The fourth-gen Echo Show 8 and Echo Show 11.
Right away, the first thing you notice about Amazon's refreshed lineup is their designs. In front, there's a slim tablet-based HD display (either 8.7 inches or 11 inches depending on the model). Around back there's a curvier housing covered in a mesh fabric for the display's internals and speakers that borrows a lot from the new Echo Studio and Echo Dot Max. This is a pretty big departure from Amazon's wedge-shaped predecessors and I think it's a success. Both models look more elegant and refined, while their rounded bases make it easier to angle them properly in whatever room they're in.
Read more: Amazon Echo Show 8 and Show 11 hands-on: A cuter, more unified smart display
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Amazon has a new smart remote that's completely programmable by Alexa+
A hand holding the Amazon Basics Smart Remote, pointing it at an Echo speaker on a table.
Amazon may have just unveiled a ton of new products across its Ring, Blink, Echo and Kindle categories, but it still had one more piece of hardware to show. Though it didn't get mentioned during the company's Devices and Services event earlier today, there is a new Smart Remote under the Amazon Basics brand that will be available for pre-order for $19.99 and will ship in October. According to the product listing page, it will be released on October 30.
At first glance, the Smart Remote looks like a regular switch that you mount on your wall to control your lights or other appliances. Its full name on Amazon's current pre-order page even says it's a "Smart Dimmer Switch and Remote." It basically has four buttons that you can configure via the Alexa app or ask Alexa+ to map routines to. During a demo at the event space, an Amazon representative told an Echo Show "Alexa, when I press the top button I want you to activate the party time scene and play "Alive" by Pearl Jam.
Read more: Amazon has a new smart remote that's completely programmable by Alexa+
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Alexa Home Theater will let you use Amazon's Echo speakers for surround sound
What if you could just use a ton of Echo speakers as a surround sound setup for your TV? That's basically what Amazon is trying to accomplish with its new Alexa Home Theater feature, which was announced during its 2025 device launch today. As the name implies, Alexa Home Theater works with up to five of its new Echo Studio or Echo Dot Max devices to create a surround sound environment with "compatible Fire TV sticks." According to the company, Alexa will automatically set up the Home Theater feature once you've plugged in several Echo devices.
Clearly, Amazon isn't aiming for the home theater enthusiast crowd here. A surround sound system without a subwoofer simply won't sound very exciting. But if you're going for a fairly minimalist setup, I could see how having a few Echo orbs around your living room could be more aesthetically pleasing than giant speakers. It's unclear if Alexa Home Theater will work with the original Echo Studio, but we're trying to confirm that with Amazon.
Read more: Alexa Home Theater will let you use Amazon's Echo speakers for surround sound
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Amazon just announced a totally redesigned Echo Show 8 and Echo Show 11
Amazon Echo Show 8 and Echo Show 11 2025
During its invite-only and not live-streamed Devices and Services event today out of New York City, Amazon announced its upcoming Ring and Blink devices, new Fire TVs and streaming sticks, Kindle Scribes and, finally, a whole new Echo device lineup — including new Echo Show smart displays. The latest smart-home screens were built to showcase Alexa+, the new and AI-improved smart assistant.
There's a new Echo Show 8 and Echo Show 11 (as well as new Echo speakers). Amazon called them the most powerful Echo devices ever created. They have custom silicon, the AZ3 Pro with an AI Accelerator, as well as more advanced sensors and improved microphones for better noise cancellation. The look has been completely redesigned, and resemble a cross between the existing Echo Show 8 and the Echo Show 10, with a prominent speaker module at the bottom and floating screen up top. The speakers pack full-range drivers that fire audio forwards for clearer sound.
Read more: Amazon just announced a totally redesigned Echo Show 8 and Echo Show 11
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Amazon's redesigned Echo Studio speaker has upgraded drivers and a new chip for Alexa
Amazon Echo Studio (2025)
When it comes to new Echo speakers, Amazon rarely has something to show that will appeal to its customers who crave premium sound quality. The last time it did, it debuted the Echo Studio that could handle immersive Dolby Atmos and double as a home theater speaker. At its hardware event in NYC today, Amazon unveiled an updated Echo Studio with new drivers, a new chip and an all-new design.
Amazon says the new model offers "incredible high fidelity sound" thanks to three full-range drivers and an excursion woofer for maximum bass. Like the original Studio, this speaker is designed for Dolby Atmos content, which is available across both movies and music. There's a new AZ23 Pro chip inside as well, silicon that's built to power audio features and Alexa+ on the new Studio.
Read more: Amazon's redesigned Echo Studio speaker has upgraded drivers and a new chip for Alexa
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Amazon's new Echo Dot Max is a smart speaker built for Alexa+
Image of the Echo Dot Max and Studio on a table.
Amazon has seen the power and potential of Alexa+, its AI-powered smart assistant, and is now launching a raft of devices to support it. Today, at the company's September 2025 devices event, the company unveiled several new Echo devices, with the Dot Max (pictured, right) leading the pack.
The Echo Dot Max is a $100 smart speaker designed to occupy every room in your home, complete with the usual smart home bonuses. The major changes inside and out are to ensure it's better able to use Alexa+, which includes new custom silicon, sensors and better sound.
Read more: Amazon's new Echo Dot Max is a smart speaker built for Alexa+
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Amazon unveils a new Fire TV lineup, including the $40 Fire TV Stick 4K Select
It's hard to muster much excitement for Amazon's Fire TV hardware these days — the company's main goal has been to offer cheap TVs and set top boxes for mainstream consumers who haven't been swayed by more compelling offerings from Roku, Apple and Google. Apparently, not much is changing this year, judging from everything announced during Amazon's 2025 device launch event. There's a new lineup of Fire TV sets, as well as the Fire TV Stick 4K Select, which the company describes as "the fastest streaming stick under $40."
Once again, the star of Amazon's TV selection is the Fire TV Omni QLED Series, which starts at $480 for the 50-inch model. The company says these new sets offer 60 percent better brightness, almost double the amount of local dimming zones (which helps with contrast and black levels) and a new processor that's over 40 percent faster. The Omni series can also automatically adjust their settings to deal with lighting changes in your room.
Read more: Amazon unveils a new Fire TV lineup, including the $40 Fire TV Stick 4K Select
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Amazon just revealed new Blink security cameras, including the Outdoor 2K+
Amazon's new Blink security cameras.
Amazon just held a hardware event and introduced some new Blink security camera products. These include updates of the Blink Mini and Blink Outdoor. The Blink Mini 2K+ and the Blink Outdoor 2K+ are brand-new entries in the line-up that both capture 2K video, for added detail. The previous versions were locked at 1080p.
The Blink Outdoor 2K+ features 4x zoom, enhanced low-light performance, two-way talk with noise cancellation and a whole lot more. It can detect both people and vehicles, automatically sending smartphone notifications to Blink Plus subscribers. The battery life is on-point and it includes the company's proprietary Weather Shield.
Amazon is calling the Blink Mini 2K+ its "most advanced plug-in compact camera yet." It can handle 2K video and can also be used outdoors, if you purchase a weather-resistant power adapter.
Read more: Amazon just revealed new Blink security cameras, including the Outdoor 2K+
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Ring announces Retinal 4K Vision doorbells and Search Party for finding pets
Ring Retinal 4K Vision.
Today Amazon held its annual Devices and Services event, debuting its next generation of products. While Amazon isn't live streaming the event, we're on the floor sharing everything it announces in our live blog, including a slew of new Ring products and features.
Take Ring's Retinal Vision, rolling out across its new line of 2K and 4K doorbells and cameras. It offers back-side illumination sensors and 10x zoom for clear vision, even in low light. Ring pairs these features with custom large aperture lenses that it claims will capture more light and maintain sharpness throughout the frame.
Read more: Ring announces Retinal 4K Vision doorbells and Search Party for finding pets
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Kindle Scribe Colorsoft hands-on: Vivid and responsive
The Kindle Scribe (2025).
For the third generation of its Kindle Scribe line of reading-and-writing tablets, Amazon is giving the device a makeover and two new configurations. Since its introduction in 2022, the Scribe hasn't changed much physically, with the sophomore model mostly getting a new color. This year, Amazon is launching three flavors of the Scribe. At the entry level is a model with a monochrome screen and no front light. Next is a version that has LED front lights but with a black-and-white display. Finally, at the top of the line is the Kindle Scribe Colorsoft — Amazon's first writing tablet with a color display.
Read more: Kindle Scribe Colorsoft hands-on: Vivid and responsive
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A bright room with lots of people and Amazon Echo branding on a structure.
We've hustled into the demo area and are eagerly checking out the new goods!
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The new Echo lineup
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And that's that. Off to the demo area we go!
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Panay is wrapping up now. He says Amazon's goal is to "make AI truly useful in people's lives."
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Panay is back out now. He says Alexa+ will be available out of the box with all of the devices we just saw. They're available to pre-order today.
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An example of Alexa Home Theater.
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(That is a new feature, not a new product, to be clear.)
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Introduces Alexa Home Theater. You can connect up to five different Echo devices to create a more immersive sound system around your living room, and Alexa+ will tie them all together.
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I'm just chiming in here to say as that a smart home aficionado, the ability to set routines with just your voice is so nice.
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He says the rate of smart home adoption with Alexa+ has doubled.
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Rausch is talking about how you can use Alexa+ to set automated routines for smart homes with natural language.
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Oura health info viewable on the new Echo Show.
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Sonos, Bose, Samsung, LG and BMW are among other Alexa+ partners.
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Rausch notes a bunch of other new partners for Alexa+, including Yahoo Fantasy Sports. (Don't say I'm not a company man.)
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Rausch is talking up an integration with Alexa+ from the wearable brand Oura. We see a bunch of wellness goals and fitness stats laid out on an Echo Show display.
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The new Echo Show 8 and Echo Show 11
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Rausch says they each have a 13-megapixel camera and "maximized" viewing angles.
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Moving onto the new smart displays. The Echo Show 11 is $220. The Echo Show 8 is $180.
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The new Echo Dot Max
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The Echo Studio has three drivers and a custom woofer. It's designed for spatial audio and Dolby Atmos. The Studio costs $220. The Echo Dot Max costs $100. (That's a good bit more than a typical Echo Dot.)
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Rausch says the Echo Dot Max is "the most performant smart speaker at its price, period." It has two drivers, and Rausch says they've "tripled the sound" that comes out.
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Daniel Rausch, VP of Alexa and Echo
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Rausch says these new devices are powered by two new chips, the AZ3 and the AZ3 Pro. They are faster and more powerful, with better voice processing.
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Here's Daniel Rausch, Vice President, Alexa & Echo to talk more about the new lineup.
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The new Echo Studio
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Panay is now holding up the Echo Dot Max for the audience. It's pretty small. It has a new "custom 3D knit" on the external fabric.
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"These are the most powerful Echo devices we have ever created," Panay says.
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We have the Echo Dot Max, a new spherical Echo Studio, a new Echo Show 8, and the Echo Show 11.
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Introducing a new Echo lineup designed for Alexa+.
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Panay is back to talk about Alexa+. He's talking up how people are shopping and generally engaging more when using the upgraded assistant.
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Kindle Scribe pricing
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A new feature called Story So Far gives you a recap of what's happened so far up to different points in a book. Another featured called Ask This Book provides AI-powered answers to questions you may have about a book you're reading. These are "spoiler-free."
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AI note searching on the new Kindle Scribe.
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Announcing AI-powered notebook search. You can get an AI overview answer for queries based on notes you've taken across the device.
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We're getting a look at the Kindle Scribe's Workspace app. You can now import and export with Google Drive and OneDrive directly from the device. You can also send handwritten notes to OneNote and documents to Alexa+.
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The Kindle Scribe Colorsoft up close
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We also have the Kindle Scribe Colorsoft, a new version of the Scribe with a color display.
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Closeup of the new Kindle Scribe (black and white model)
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The latency is now down to "under 12 milliseconds."
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The idea is to make it feel more like you're writing on paper, naturally.
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Panay says they had to "shrink the display stack" and "remove all parallax" to achieve a design this thin.
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The new Kindle Scribe
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It's 5.4 millimeters thin and weighs 400 grams.
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Here's the next Kindle Scribe. It's "40 percent faster."
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Panay is back to talk about Kindles.
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Panay says 60 percent of Kindle sales are to brand new customers.
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Panay is back to share the latest on Kindle.
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Marcuss is now using Alexa+ to find specific scenes in certain movies. He asks the assistant to "find the scene where Hatteburg hits a home run," and it pulls up the appropriate spot in the film Moneyball where that happens.
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Live demos on one of the new Fire TVs.
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We're getting a live demo now of Marcuss using Alexa+ to ask how the Seattle Mariners did on Tuesday. The assistant gives a quick overview, then pulls up a highlight video of the game in question.
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Marcuss is essentially talking up how you can use Alexa+ to find new things to watch with natural language, across different apps.
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The new budget 2- and 4-series Fire TVs
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It will show you personalized recommendations for what to watch next on the home screen. "More personalized than ever before," Marcuss says.
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This device runs on a new operating system called Vega OS. Marcuss touts it as particularly responsive. (This was rumored coming into today's event.)
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Amazon Fire TV Stick 4K Select
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And here's a new streaming stick, the Fire TV Stick 4K Select, which costs $40. Marcuss says it's the "fastest streaming stick under $40."
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The QLED Series is the new flagship model in Amazon's TV lineup. There's also the Fire TV 4-Series starting at $330 and the budget Fire TV 2-Series starting at $160.
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The new line of Amazon Fire TVs.
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A Fire TV has materialized on a table onstage that was previously empty.
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We have three sets of new TVs. Starting with the FIre TV Omni QLED Series. More local dimming zones, faster processor, automatic brightness and color adjustments depending on your room. It can automatically turn on when you enter a room.
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Sample camera footage from the Blink Arc.
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Marcuss says they've delivered 300 million Fire TV devices to customers worldwide.
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The Blink Arc camera with a 180-degree field of view.
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And now here's Aidan Marcuss, Vice President of Fire TV to talk about, you guessed it, Fire TV.
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The Mini 2K is $50. The Arc is $100. The Outdoor 2K+ is $90. All available to pre-order today.
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"No more blind spots," Wiedemann says.
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We also have the Blink Arc, which has two cameras built into one mount. It provides a "complete arc" of 180 degree panoramic coverage. It stitches two high-res video feeds together into one view of your outdoor space.
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The new 2K cameras from Blink.
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The Outdoor 2K+'s battery will "last years," while the Mini 2K+ is their "most refined" model yet.
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Here's the Blink Mini 2K+ and Blink Outdoor 2K+. Two new cameras with 2K resolution video and "enhanced audio," color night vision and 4x zoom.
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Amazon's new Search Party feature for pets.
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Wiedemann is telling a story about how a Blink camera helped notify a family in time to escape a burning home.
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Here's Amy Wiedemann, Head of Marketing, Home Security to talk about Blink.
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Amazon's line of POE-based cameras.
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It'll start rolling out for dogs in November. It'll work for cats and other pets later on.
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We're now seeing a quick video detailing how the Ring app can give notifications about missing dogs a camera may have seen. Siminoff says this is a new feature called Search Party. It uses AI to help notify owners of possible matches of lost dogs in a given neighborhood.
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Amazon's flagship 4K Ring cameras.
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The new mid-range line of Ring 2K Plus cams
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Also introducing "Alexa+ Greetings," which enables Alexa to make "informed decisions about how to greet certain visitors." This will work on Ring's new 2K and 4K cameras and roll out in December.
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There's a suite of seven new indoor and outdoor cameras alongside those. (I'll be honest, we went through those fairly quickly, so I wasn't able to catch all of the names and prices.)
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There's the Wired Doorbell Plus 2k and Indoor Cam Plus 2K. The former is $180, the latter is $180.
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Also introducing "Retinal Tuning," which uses AI to sample your Ring camera's video quality multiple times per day and improve it.
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Jamie Siminoff presenting Amazon's new Retinal Vision tech
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Siminoff introduces Ring Retinal Vision, "Ring's advancement in retinal technology."
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The new Ring doorbell camera with Retinal 4K
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Here's Jamie Siminoff, the founder of Ring who recently rejoined Amazon, to talk about what looks to be new Ring cameras.
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The potential slate of devices and topics at the Amazon devices event.
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Ring is "redefining what home security means," Panay says. For better or worse, that's probably true!
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We're starting with Ring.
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We're going to hear updates for the Ring, Blink, Fire TV, Kindle and Echo families, Panay says.
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Naturally, Panay is now touting Alexa+ as a helpful tool for keeping tech "in the background," without distracting you.
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Panay is talking about how he tries to have his family "be present" at dinner and put their phones away. The intro hype video just before this pushed the idea of good tech being "invisible," so that may be the running theme of the day.
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Panos Panay at the Amazon devices event.
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MOONCAKE! I love that this intro video had a query on "Find me a mooncake recipe" but I gotta tell you that is hard to make. I love a good snowskin mooncake though.
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Here's Panos Panay, Senior Vice President, Devices & Services, to kick things off.
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All good Sam. I know what I look like. Also, we're still waiting for things to kick off and listening to Billie Eilish's "Birds of a feather" now.
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Sorry about the awkward angle, it was a brief appearance and I got blocked from taking more shots by who I assume is one of Amazon's handlers/PR reps.
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We're less than five minutes out, so get ready.
Unlike the last event, there aren't any devices on display at the moment. However, there are three conspicuously empty podiums off to the left.
Any guesses to what those will be for?
Amazon device placeholders.
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Panos and I go way back, Sam. But also what did I do to deserve that picture??? My face?? I'm mortified.
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Cherlynn, I'm so sorry for the freeze frame there. (She reports that she's mortified by the photo.)
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Head of Amazon devices Panos Panay was just making the rounds ahead of the presentation and Cherlynn caught his attention.
Sadly, he wouldn't give us any early leaks.
Panos Panay at the Amazon event.
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The main stage at Amazon.
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The auditorium is relatively cozy as far as these events go. The upside is that since there isn't a huge crowd, hopefully the wi-fi remains stable.
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The Amazon event venue
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We're in! Our seats are in the second row and bang in the middle. Now I can breathe...
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we remain waiting in line to be let into the stage area, after a brief hang in the breakfast room. Sam had an avocado toast, while I had a very mid coffee.
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The line outside
From a bit earlier: This photo from Sam Rutherford shows the tech press lining up outside the venue in downtown Manhattan.
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Checked in, and entering the venue.
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The tunnel to Amazon
We are technically in the building, but we're still waiting to get inside the actual presentation room.
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We've been here figuring out what is up with the event WiFi and waiting for Amazon to let us into the main stage area!
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Team Engadget has arrived at Amazon's event!
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Yep, it's been quite a lot. And I should note that ever since Panay joined Amazon, the seating at its events has been mostly couches and sofas, which are quite comfortable and relaxing but not optimal for liveblogging. Dear tech companies, please give us some kind of table or steady surface so I can stop balancing my laptop precariously on my legs as it slowly burns my skin to a crisp!
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Then in 2024, the company had an event dedicated to the launch of a slew of new Kindles, and that was Panos Panay's first presentation since joining Amazon the year prior. No stage was set for the new Echo Show 21 that was unveiled later that year, but there was an event devoted to Alexa+ in February 2025.
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For those of you who feel like it wasn't that long ago that Amazon had an event, you'd be correct. But those of you thinking it's been awhile since the company's last devices launch would also be right. Amazon used to have hardware launches every year, but its last actual "devices and services" announcement was in 2023.
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In case you wanted to catch up on what little rumors and leaks are out there, here's our story on what to expect from Amazon later today,
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Very little is known about what Amazon might show off today. Based on the image included in the invitation, we will almost certainly be seeing new Kindles today. The rest of the picture hints at new Echo products, a display interface that might be a Fire TV, as well as one that's almost impossible to guess.
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Amazon's presentation will kick off at 10AM ET, and while the company will be sharing its own sort of liveblog at the same time, there will be no livestream. So if you were hoping to see Panos Panay deliver his speech in real time, you might be out of luck. But hey, there's always our liveblog for our real-time thoughts on what's happening so honestly just stick around.
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Hello! Thanks for joining us on our liveblog of Amazon's devices and services event today. As of right now, the Engadget team is getting ready to head to the event in NYC, and we'll make sure to share pictures and descriptions of the venue once we arrive.
Update, 11:55AM ET: This story has been updated to detail the main announcements now that the presentation has ended. What follows is the original intro to this story that was posted before the event started.
It's been about two years since Amazon last had a "Devices and Services" event, although it might not feel like it. The company has had dedicated events for Kindles and Alexa AI in 2024 and 2025, but the last one where we saw a new Echo product unveiled on a stage was in 2023. Since then, there has been quite some change at Amazon (not to mention the world), with the most relevant being the hiring of Panos Panay as hardware chief.
We'll be seeing Panay deliver the presentation today, starting at 10AM ET and our team is reporting live from the event in NYC. Our Jeff Dunn and Sam Rutherford will be in attendance, along with myself, to bring you all the news as it breaks.
As has been its way in the past, Amazon won't be streaming any video coverage of the presentation today. You can either follow along through our liveblog here or, if you prefer corporate-approved language, go to Amazon's own newsroom. Our coverage begins around 7AM ET, and will most likely include thoughts on snacks and vibes. So really, the choice is clear.