Amazon's Prime subscription is getting more expensive across Europe

It boosted prices from 20 percent in the UK up to 43 percent in France.

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Steve Dent
July 26, 2022 5:50 AM
A truck with the logo of Amazon Prime Delivery arrives at the Amazon logistics center in Lauwin-Planque, northern France, March 19, 2020. Several hundred employees protested in France, calling on the U.S. e-commerce giant to halt operations or make it easier for employees to stay away during the coronavirus (COVID-19) epidemic. REUTERS/Pascal Rossignol
Pascal Rossignol / reuters

After hiking US Prime prices earlier this year, Amazon is doing the same across Europe. According to emails received by Engadget staffers and a Reuters report, it's raising the cost of Prime in the UK from £79 to £95, in France from €49 to €69.90, in Spain and Italy from €36 to €49.90, and Germany from €69 to €89.90. 

Those increases are the first in several years and quite significant, ranging from 20 percent in the UK to 43 percent in France. Amazon cited "increased inflation and operating costs" along with faster delivery and more streaming content to justify the rises. "We will continue to focus on making Prime even more valuable for members" via faster deliveries, more streaming content and more, the company's UK branch wrote in an email. 

Last quarter, Amazon lost money for the first time since 2015 due to slowing growth and higher costs, following a huge boom during the pandemic. The company also took a hit due to its investment in electric pickup truck maker Rivian. It vowed to increase productivity during its last earnings report, but is facing a federal probe over the required pace of work and other potential warehouse hazards. 

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