Amazon will shut down its web ranking site next year

Alexa Internet has been around for 25 years.

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Mariella Moon
December 9th, 2021
In this article: news, Amazon, gear, website, Alexa
November 2, 2018 Sunnyvale / CA / USA - Amazon headquarters located in Silicon Valley, San Francisco bay area
Andrei Stanescu via Getty Images

Before Amazon's Alexa became known as the e-commerce giant's voice assistant, it was the name of the company's web ranking site. It was established in 1996 and became famous sometime ago for analyzing web traffic and listing the most popular websites around the world. The service also offers paid subscriptions for those who want detailed SEO analytics and insights. Now, Amazon has announced that it's retiring on May 1st, 2022, just a month after it celebrates its 26th anniversary. 

In its announcement, the company said:

"Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

While Amazon didn't explicitly say why it's shutting down the service, Alexa Internet's traffic has been on the decline over the past decade based on data from Semrush, as Bleeping Computer notes. It's also been a while since anybody's been concerned about their Alexa ranking, so Amazon may have decided it was time to bid it farewell.

The e-commerce giant has already stopped accepting new subscriptions for Alexa's paid tier, but current subscribers will be able to access their account until May 1st, 2022. They'll lose access after that date, but they'll be able to export their data from the service's various tools if they wish. 

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