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Apple's revamped App Store pricing allows $0.29 software

The update also makes it easier for developers to manage global exchange rates.
Apple Chief Executive Officer Tim Cook speaks at the Apple Worldwide Developer conference (WWDC) in San Jose, California, U.S., June 4, 2018.   REUTERS/Elijah Nouvelage
Elijah Nouvelage / reuters
Will Shanklin
Will Shanklin|December 6, 2022 3:58 PM

Apple is expanding developers’ options for pricing their App Store apps. The company announced 700 new price points and tools today in what it describes as the App Store's biggest pricing upgrade in its 14-year history. Additionally, devs can now set regional costs automatically in response to exchange rates.

The App Store’s new structure lets developers choose from 900 price points for their apps, nearly 10 times what was previously available. Pricing now starts at $0.29 and can go as high as $10,000 upon request. (If you’re old enough to remember the I Am Rich app, you can imagine that developer salivating over this higher cap.) Additionally, app prices can now go up incrementally across different ranges. For example, they can now increase every $0.10 up to $10, every $0.50 between $10 and $50 and so on.

Apple is also adding different pricing conventions for all 175 regional storefronts. Deves can now use two repeating digits (like ₩110,000) and rounded dollar amounts ($10.00 instead of $9.99).

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The update also makes it easier for devs to deal with global exchange rates. Apple uses the example of a Japanese game developer who gets most of their business from Japanese customers. Now they can set their price for the Japan storefront and see global pricing change automatically based on exchange and tax rates. Previously, developers had to do that manually.

Apple says the new pricing structure is available today for apps offering auto-renewable subscriptions. They will arrive for all other apps and in-app purchases in the spring of 2023.

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Apple's revamped App Store pricing allows $0.29 software