You didn't think Disney+ would only offer Marvel's Netflix shows in Canada, did you? Sure enough, Disney+ has confirmed it will carry Daredevil, Jessica Jones and other former Netflix exclusives in the US starting March 16th. Agents of SHIELD will be available, too. As you might imagine, though, Disney isn't about to release that decidedly darker content without a heads-up to parents used to more family-friendly material — it's going to make everyone reconsider their content settings.
The first time you use Disney+ from March 16th onward, you'll be asked to update your parental controls. You'll have the option of setting per-profile content rating levels, PIN codes for more mature accounts and "Kid-Proof Exit" questions for child profiles. You'll remain at the usual TV-14 rating if you stick with the existing settings. The service has used strategies like this in places like Africa, Europe and the Middle East, but is now expanding that approach to the US.
Disney wasn't shy about the reasons for bringing the Netflix shows to Disney+ instead of Hulu, where mature shows are more expected. It "made the most logical sense" to serve Marvel fans by streaming more content in one place and reach a "broader audience," the company said. The parental controls will help Disney+ preserve both its trust and its reputation.
The Marvel productions were slated to leave Netflix as of today (March 1st). Disney telegraphed its attention for years, warning as early as 2017 that it would drop Netflix in favor of its own services. Netflix cancelled all of its Marvel shows by 2019, and Disney has given former Netflix characters limited roles in Hawkeye and Spider-Man: No Way Home.
The US additions reflect the careful balance Disney+ has tried to strike since launch. While it's eager to maintain the stereotypically clean Disney image, it's also determined to attract subscribers drawn to content that doesn't quite fit that mold, whether it's Star's wider selection in some countries or exceptions like Hamilton. This latest expansion appears to continue the strategy — Disney+ isn't about to sacrifice viewers to avoid an inconsistency between the Netflix productions and its 'safer' Marvel fare.