Disney+ has pulled the plug on a promotion allowing new users a week-long free trial of the streaming service. The development comes weeks ahead of megahit musical Hamilton’s July 3rd debut on the platform.
"The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own," a Disney spokeswoman told CNET. The free trial offer ended sometime this week. However, Disney+ had stopped advertising the trial weeks ago, according to CNET.
Both Netflix and Amazon Prime offer first-time users a free 30-day trial. It’s hard to say what effect the absence of a free trial will have on Disney+ subscriptions -- Does Hamilton or Baby Yoda have enough appeal to make foregoing a free trial worth it? So far, the answer appears to be yes. The streaming service netted more than 50 million subscribers in its first five months.
Disney+ is $6.99 per month or $69.99 per year.