Facebook’s redesigned video tab emphasizes Reels and recommendations
Facebook Watch is no more.
Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. The changes will bring Reels’ editing tools to all Facebook videos, as well as a new “Explore” section to highlight trending clips and other recommendations.
It also comes with a new name. The tab previously known as “Facebook Watch” will now simply be called “Video.” The section, which will host short-form clips like Reels as well as live video and longer form content, will continue to live at the top of the Facebook app.
The new branding comes as Facebook’s video strategy has changed dramatically since the “Watch” section debuted in 2017. At the time, the company was heavily pushing TV shows and other longform content created for Facebook. Now, much of Meta’s video ambitions center around its TikTok competitor, Reels, and other algorithmically-recommended clips. Mark Zuckerberg has been saying for the last year that his goal is to shift Facebook into becoming more of a “discovery engine” that surfaces more content outside of users’ social graphs.
Some of those themes are apparent in Facebook’s new video tab, which has a new “Explore” section similar to the Explore grid on Instagram. There, users will find clusters of trending video and other recommendations grouped by hashtag.
Meta is also taking steps to integrate Reels on Facebook more closely with those Instagram. Facebook has encouraged users to cross-post Reels from Instagram to Facebook for some time. Now, the company is also unifying comments across the two apps so users no longer need to switch to the Instagram app in order to comment on a Reel that originated on Instagram.
The changes are beginning to roll out now to the Facebook app and website.
