Instagram will highlight users who donate to nonprofits on Giving Tuesday

The service is working on a better way for users to share fundraisers in their feed.

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Kris Holt
November 30, 2020 12:55 PM
Instagram Giving Tuesday

Instagram is getting into the charitable spirit just ahead of Giving Tuesday. Today and tomorrow, you'll see a Giving Tuesday story at the start of the stories section. Any accounts you follow that use the Donation or I Donated stickers will be included there.

The service will highlight creators who are giving back to their communities on its main account and @creators. It will also provide tips on ways you can make a difference.

Meanwhile, Instagram is working on a more permanent way for you to create and share fundraisers on your feed. You'll be able to link to eligible nonprofits directly in a feed post, rather than having to direct your followers to a link on your profile or bio. Instagram plans to start testing this feature soon.

There are several ways for users to show support for local businesses through the app, Instagram noted. It has some shopping features through which you can buy items from a local retailer or restaurant. You might also use the Support Small Business and Buy Black stickers in your stories to encourage your followers to do just that.

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