Jack Dorsey’s Bluesky is building a ‘marketplace of algorithms’

The Twitter alternative is still in an early stage, and is invite-only.

Artinun Prekmoung / 500px via Getty Images

Jack Dorsey’s Twitter alternative Bluesky is still invite-only, but its leaders are sharing more about their vision for the open-source platform. In a new blog post, CEO Jay Graber said that Bluesky intends to create a “marketplace of algorithms” that will allow users to control how content is filtered and sorted.

“For developers, an open marketplace of algorithms will provide the freedom to experiment with and publish algorithms that anyone can use,” Graber wrote. “For users, the ability to customize their feed will give them back control of their most valuable resource: their attention.”

Bluesky was originally conceived as a Twitter-backed side project to create a new, decentralized standard for social media platforms. But it officially broke off from Twitter in 2021, and has since joined the ranks of upstart Twitter clones that have sprung up following Elon Musk’s takeover of the company,

Like much of Bluesky, the idea of an algorithmic marketplace seems to be in a relatively early stage. Graber said Bluesky is currently working on feed APIs for developers, as well as a ‘feed selection system” that will eventually allow users to browse third-party feeds they can integrate into their timelines.

Of note, Dorsey has been a longtime proponent of “algorithmic choice” and even raised the idea of an algorithm marketplace while he was still running Twitter. In her post, Graber said that allowing users to choose their own algorithm, including a chronological feed, could address “backlash against the perceived algorithmic manipulation of people’s timelines.”