Meta allows select creators to post their NFTs on Facebook

The company has given some US creators access to the experimental feature.


Non-fungible tokens have arrived on Facebook. Meta has confirmed to TechCrunch that it has started giving select creators in the US the power to post digital collectibles on their profiles. While it's unclear if and when the feature will make its way to more users — Meta called the release a "slow rollout" — company CEO Mark Zuckerberg previously said that Meta was going to test NFT support on the social network. Meta Product Manager Navdeep Singh has posted photos on Twitter of what NFT integration would look like on Facebook's, and similar to Instagram's implementation, creators will have a digital collectibles tab on their profile where they can show off their NFTs.

Creators will be able to post their collectibles as status updates that people can comment on and react to, and clicking on them shows information on the artwork. According to Decrypt, Facebook will allow users to link their compatible digital wallets with the website, similar to how they can do so on Instagram. At the moment, Facebook supports NFTs minted on Ethereum and Polygon, though it will soon support Solana and Flow NFTs, as well.

Meta started testing NFT integration on Instagram in May, promising additional related features, such as allowing users to display their pieces as augmented reality stickers in Stories. NFTs are perhaps a more fitting addition to Instagram than Facebook, based on the platforms' userbase, but Meta is determined to make them a part of its products. Zuckerberg wrote in the post announcing the arrival of digital collectibles on Instagram: "We're starting building for NFTs, not just in our metaverse and Reality Labs work, but also across our family of apps."