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Microsoft confirms Bing runs on the new GPT-4 model

OpenAI's latest generative language model has been optimized for search.

Yusuf Mehdi, Microsoft Corporate Vice President of Modern Life, Search, and Devices speaks during an event introducing a new AI-powered Microsoft Bing and Edge at Microsoft in Redmond, Washington on February 7, 2023. - Microsoft's long-struggling Bing search engine will integrate the powerful capabilities of language-based artificial intelligence, CEO Satya Nadella said, declaring what he called a new era for online search. (Photo by Jason Redmond / AFP) (Photo by JASON REDMOND/AFP via Getty Images)
JASON REDMOND via Getty Images
Andrew Tarantola
Andrew Tarantola|@terrortola|March 14, 2023 2:41 PM

When Microsoft and OpenAI announced their renewed partnership in January, the two companies also revealed that Bing search would soon boast AI-enhanced lookup capabilities. Little did we know at the time, that Bing search has been powered for the past five weeks, not by the existing then-state-of-the-art GPT-3.5 model but by its even more robust successor, GPT-4.

Microsoft envisions Bing — and really Google is doing much the same with Bard — serving as a pseudo-gatekeeper to the rest of internet's information, not unlike what AOL's early America Online service once did. Rather than direct users to other websites where they can find the information and context they seek on their own, these companies are looking to have generative AI systems (Bard and Bing) automatically summarize and display that information without ever leaving the branded search page. Any additional relevant context that the user might have stumbled across during their independent research will similarly be deigned by the algorithm. Users can give GPT-4 a spin — and experience our new, algorithmically-dictated reality firsthand — by signing up for the Bing Preview waitlist

Microsoft confirms Bing runs on the new GPT-4 model