With theaters closed, Disney has decided to try a “premiere access” release strategy for its live-action Mulan movie. While it still plans to attempt a theatrical release in some parts of the world, on September 4th subscribers will be able to watch it at home for $30 via Disney+. We’ve reached out to Disney to confirm details about what people will get for that price, and if you need to be a Disney+ subscriber.
Disney CEO Bob Chapek announced the decision on his company’s earnings call, where it also announced it’s topped more than 100 million streaming subscribers across all of its services. He called it a “one-off,” but also said it’s “very interesting to be able to take a new offering, our premiere access offering, to consumers at that $29.99 price and learn from it.”
The $200 million-budgeted blockbuster was originally supposed to premiere in theaters on March 21st, but the coronavirus pandemic changed all of that. Since then, Disney pushed the opening back to July and then August, and has apparently concluded that in many parts of the world, theaters won’t be open at normal capacity any time soon.
Update (9:45 PM ET): According to a spokesperson, the $30 fee will provide ongoing access to Mulan as long as you remain a Disney+ subscriber.