You might have missed the news, but earlier this year Fitbit quietly released a pair of new wearables — the Inspire and Inspire HR — through its Health Solutions division. You couldn't walk into a store and pick one of these up; you ever got one, it would probably be because your workplace or your insurance company gave you one. These kinds of big, specialized device sales deals might represent the future of growth for Fitbit, but the company this morning announced it would sell these updated fitness trackers direct to consumers, too.
Sticking to the basics can sometimes be the best for Fitbit; since testing the device, I’ve gotten more interest from friends than when I was wearing the higher-end Versa, which people mostly thought of as an Apple Watch clone.
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