Lil Nas X is coming to take your kids to an old town road. On Tuesday, the rapper and singer announced that he will host a virtual concert inside of Roblox. He’ll be the first artist to perform within the hit kids game, and developer Roblox Corporation is going out of its way to make the occasion into something memorable.
I’ve been working hard with Roblox to create this incredible VIRTUAL LIVE CONCERT EXPERIENCE! WE GOT VIDEOS & A PERFORMANCE you don’t want to miss coming this weekend! #RobloxPresentsLNX pic.twitter.com/JGuL0cUGX0
— nope (@LilNasX) November 10, 2020
When he performs his new single “Holiday,” in addition to past hits like “Old Town Road,” players will have the chance to see and hear those tracks from multiple in-game stages inspired by Lil Nas X’s music. In addition to finding collectible tokens in those spaces and minigames they can play with their friends, players will have the chance to buy concert merch with Roblux’s in-game Robux currency. Moreover, the stages will showcase the latest rendering technologies the studio has baked into the game. And ahead of the main event, there will be a Q&A session with Lil Nas X for players to check out.
The concert will consist of three showings, with the first one starting at 1 PM PST on November 14th, followed by two more at 10 PM PST and 9 AM PST on November 15th.
In case you need an introduction, Roblox is one of the most popular games at the moment, with more than 164 million monthly active players, many of them US children under the age of 16. At the heart of Roblox is a robust but simple-to-use set of tools for creating and sharing minigame. But in many ways, the game has become a place for young people to hang out and chat with their friends, particularly throughout the pandemic. That’s something Roblox Corporation leaned into. In July, the studio added a feature called Party Place that allows players to host birthday parties and meetups inside a virtual space within the game.
Virtual concerts aren’t a new concept, particularly when it comes to video games. Epic Games has had a lot of success hosting them in Fortnite, with its recent Travis Scott one drawing approximately 12.3 million concurrent viewers. And they’ve gotten more popular as the current pandemic has forced people to stay inside and look for other ways to socialize.