Shure also gives you more customization options over USB with its MOTIV apps, something that budding content creators may appreciate. By default, the MV7 is set to "auto-level" mode, which tweaks your gain, compression and other settings on the fly. You can also set the level of your monitor mix (between the live input and playback from your device), and swap between close and far mic positions. You'd likely be using near mode most of the time at a computer desk, but the far setting could be useful for couch streaming sessions.
Swap over to manual mode and you'll be able to adjust your gain, choose from low-pass or presence boost equalizer settings, turn on a limiter, and choose from three different compression settings. As you can hear from the demo above, the MV7's "auto-level" mode sounds solid, if a bit cramped and lifeless. Manual mode gives the recording more room to breathe, and I appreciated having more direct control over my sound profile. In particular, the presence boost EQ setting would be helpful if you're aiming for more of a bright, NPR-style recording.
While I won't be giving up my Procaster anytime soon, I likely would have considered the MV7 if it was available earlier this year. It joins a new wave of multi-functional microphones, like Audio Technica’s ATR-2100X, which also offers USB and XLR connectivity. The MV7 produces solid recording quality for a USB microphone, and its flexibility makes it something you can use for years. And for many podcast producers, it could be a smarter choice than shelling out for the SM7B and all of its accompanying gear.