Snapchat’s latest AR filter lets users donate directly to the World Health Organization’s (WHO) COVID-19 Solidarity Response Fund. With the Snapchat camera, users can scan 23 international currencies in 33 countries. The AR filter will show how donations to the WHO are used for patient care, medical supplies and research. Snapchatters can then donate and encourage friends to do the same.
Snapchat is also giving media publishers covering COVID-19 on its Discover platform a swipe-up-to-donate feature. To date, over 68 million Snapchat users have viewed COVID-19-related content on the platform, so the feature has the potential to reach a huge population. Snap says over 40 percent of Gen Z in the US has tuned in to the content.