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Fujifilm sees which way wind is blowing, ends production of cinema film
Since your average talkie is now recorded onto SD card and SSDs, companies that produce old-timey film are feeling the squeeze. As such, and despite its own efforts, Fujifilm is shuttering a large part of its cinema business by March 2013. While it'll continue to produce stills film (for the time being, at least) and archival material similar to Kodak's Asset Protection film, moves are under way to redirect its focus toward digital tools that won't be left behind as people start to make movies on their smartphones.
Kodak announces 'asset protection' cinema film, thumbs nose at your digital movie collection
Kodak may not be beloved by digital filmmakers, but it's not fallen out of love with the talkies. It's new "asset protection" cinema film is designed to save motion pictures from being lost if your digital-storage-medium-of-choice is rendered obsolete. It's designed for long-term archive storage, with your Hollywood blockbuster stored in a "human-readable" format that'll remain usable "well into the future." As such, the reels are loaded with dyes that will reportedly remain stable for "decades," but the company thinks will remain viable for over a century -- in stark contrast with the short life of your average hard-drive. It'll add a monochrome offering to the range later in the year, but if you want the color version now, your people will have to talk to Kodak's people, Mr. Producer.
