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The BBC has a new app to counter Spotify and Apple Music
The BBC has a problem. For almost a century, the British broadcaster has run a variety of national and regional radio stations to great effect in the UK. Their influence, though, has waned in recent years as podcasts and music-streaming services have exploded in popularity. In response, the Beeb has embraced the podcast medium, packaging up new and long-time shows including The Archers, Desert Island Discs and The Infinite Monkey Cage. But the threat of Spotify, Apple Music and now YouTube Music still looms. What, if anything, should the BBC be doing to counter these apps? With BBC Sounds, the organization may have finally found its answer.
