BenEine
Latest
Inside the store that only accepts personal data as currency
On the internet, technology companies try to track your every move. The news story you liked on Facebook last week. Your Google searches. The videos you watch on YouTube. They're all monitored by algorithms that want to serve you highly targeted ads. We don't realise it, but the breadcrumb trail we leave online has value. Real, monetary value. To emphasise that point, cybersecurity firm Kaspersky Lab is running a pop-up shop in London called The Data Dollar Store this week. Inside, you'll find exclusive t-shirts, mugs and screen prints by street artist Ben Eine. The catch? You can only buy them by giving up some personal data.
