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Boku and PlayJam simplify payments on smart TVs, bring in mobile carrier billing
Smart TVs aren't new, but the platforms currently out have plenty of room for improvement. One example is when it's time to actually pay for goods or services via an app. While some have tried to fix it before, a new effort from Boku and PlayJam will reach further than one manufacturer's products in three countries. Launching in more than a dozen countries and on some of the biggest names in TVs, Boku mobile payments make it easier to buy games or upgrades by typing in your mobile number and replying Y to a text message. That way you can avoid the need to key in credit card details with a TV remote poorly suited to the task, or risk the info falling into the wrong hands. After that, the charge shows up on your next mobile phone bill like any other. It seems likely Boku will extend this beyond one partner in the future, and with PlayJam SDK already powering apps on Samsung, Panasonic, LGE, Vizio, Western Digital, Google TV and VESTEL devices you may see the option pop up sooner rather than later.
