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The state of the second screen: Will TV companion apps proliferate or dwindle?
If you let the rows of 3D and 4K displays lining the halls of CES paint a picture of the future of television, you'd be missing a vital component. Tucked away inside a pair of ballrooms on Sin City's famous Strip, representatives from television networks, software companies, cable providers and advertising firms held a powwow dubbed the Second Screen Summit to talk shop and discuss the fate of such experiences after a very busy 2012. Over the past year, companies ranging from AT&T to Nintendo created a wave of experiences to complement TV content. Even the 2012 Summer Olympics received the second screen treatment with its very own Android and iOS apps, which let users catch live streams of events, access stats and more from the comfort of their couches. With so many solutions on the market, it's not entirely clear who will come out on top, or if there's room on the second screen for these myriad apps to coexist.
