CarolRoth
Latest
The internet of ratings: How makers became hip enough for reality TV
Technology wasn't always hip, and neither was Intel. The company, known for most of its 48-year history as the leader in PC chips, has in recent years branched out into more cutting-edge areas. That includes mobile, drones, robots and an assortment of wearables running the gamut from a high-tech paintball helmet to an augmented-reality hard hat. Now, in a sign of the times, Intel is joining forces with Mark Burnett, the man behind Survivor, Celebrity Apprentice and The Voice, to bring you a reality show about inventors. America's Greatest Makers, which premieres April 5th on TBS, follows 24 teams competing for a $1 million prize. Though the show follows a format similar to other reality contests, complete with auditions (pitches), guest judges and elimination rounds, the panelists are generally friendlier. Think: the NBA's Kenny Smith and celebrity dealmaker Carol Roth, not a Simon Cowell or Gordon Ramsay.
