CelebrityBigBrother
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Big Brother taps PSP, in UK
UK PSP owners may be surprised to find their handhelds' web browsers being automatically directed to Channel 4's 4Radio website when launching from one of The Cloud's 7,500 public wi-fi hotspots. Don't worry, it's all part of the plan.According to Channel 4 Radio director Nathalie Schwarz, the deal with wi-fi provider The Cloud is part of an effort to "connect with a young, mobile audience," the lot who's hungry for "bold and mischievous radio programming," but doesn't want to turn on the radio. If you find Celebrity Big Brother podcasts being aggressively pushed onto your PSP completely invasive, you're not alone. This is one PSP novelty we hope is never adopted again.
Channel 4 streams content to UK PSP owners
British commuters are getting access to a very cool new feature ... provided that they have PSPs. Channel 4, the edgiest television station in the UK, will offer streaming programming for PSP owners at one of 7,500 wi-fi locations owned by Cloud. Nathalie Schwarz, director of Channel 4 Radio, said: "Becoming the first broadcaster to make radio content available wirelessly on PSPs will help 4Radio connect with a young, mobile audience, making our programming easily available whenever and wherever they want."It's expected that this service will expand to offer full television shows, such as the new Celebrity Big Brother (pictured above).[Via Times Online]
