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Cubs fan uses jukebox app to troll St Louis fans
In the hours ahead of the decisive game four for the NLDS, a Cubs fan who goes by Clue Heywood on Twitter, and lives in Arizona, pranked Cardinals fans. Hoowee, he pranked them hard. Using a jukebox app, the kind that let you pick a song from the bar's Whurlitzer, he plunked down $50 worth of "Go Cubs Go" by Steve Goodman at various bars throughout the St. Louis area.
Apple tops Fortune's Most Admired Companies list again
For the third year in a row, Apple has topped the list of Fortune's Most Admired Companies. The list was based on a poll of 4,200 executives across the world's top companies, and by the highest margin ever, they picked the Cupertino-based "mobile device company" as the world's most admired brand. Obviously the millions of MacBooks, iPhones, and iPods played a factor, but it sounds like the iPad sealed the deal this year. BMW's CEO is quoted waxing poetic about Apple's brand power: "The whole world held its breath before the iPad was announced. That's brand management at its very best." GE has actually had the most appearances at number one on the list, and Apple needs to stay high for two more years to take that record. But it's certainly possible -- if the iPad is as popular as expected, and Apple follows it up next year with an updated version and the kind of software revolution that the iPhone brought to handheld computing, they probably will nail down the top spot yet again.
The NBA playoffs, presented by World of Warcraft
This isn't exactly shocking news (this just in: Blizzard has an advertising budget!) but it is worth noting: Mark C. was watching the NBA playoffs the other day and lo and behold, guess which familiar logo appeared during a halftime sponsorship. Apparently the announcer even read off the name of the game during a tag. I don't think Mark is exactly right about it being one of the "first non-sports games being advertised in a sporting event" (I'm pretty sure I've seen one of those Killzone 2 or Call of Duty spots during my Cubs games lately), but it's the first time we've seen WoW promoted outside of the usual TV spots.It's interesting to note, too, that it's being presented during the NBA playoffs as well -- I've seen more WoW twitterers tweet about the hockey playoffs lately than the basketball equivalent. Then again, Mark also says he saw it on the NBA TV subscription service, so maybe it was targeted at people who are willing to subscribe to a digital service. And just for the heck of it, we'll also point out that it was an LA (Blizzard is in Anaheim) vs. Houston (Blizzard also has an HQ in Austin) game, so maybe it was geographically targeted as well.But this will probably not be the last time you see WoW in this context. Keep those eyes open.
Superstation WGN's 2008 baseball season is all HD
Superstation WGN is keeping the HD baseball love going, with plans to broadcast all of its Chicago Cubs and White Sox games in HD. That's in addition to the Cubs Forever documentary, premiering April 20. Sure 93 high definition baseball games in Chi-City is enough to cheer, but we're most looking forward to Ferris Bueller's Day Off airing in high definition as a part of Super Sweet Baseball Week starting today.
Cubs Forever documentary coming to WGN HD
Alright, Cubbies fans -- this is your year. What better way to end the streak than on the 100th anniversary of your last World Series win, right? In preparation for the upcoming season, WGN-Channel 9 is gearing up to air a two-hour documentary called Cubs Forever, which is in celebration of the 60th anniversary of WGN airing its first Cubs baseball game. For the historians in the crowd, that April 16th, 1948 matchup between your beloved Cubbies and the cross-town White Sox was actually an exhibition, but on April 20th of this year, fans will be able to witness "interviews with more than 60 Cubs players, fans and team staffers" that have been a part of the WGN / Cubs partnership. No word on an exact airing time just yet, but you can rest assured that it'll be beamed out in glorious high-definition.[Image courtesy of VacationsByRail]
