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SXSW 2009: EA Dead Space - A Deep Media Case Study
One of SXSW's panels that showed off the effects of Panelitis Fakeoutitis (where a panel sounds much better on paper than it actually is) was "EA Dead Space: A Deep Case Media Study," which sounded like it would be a dissection of the game and what went into creating it.A closer reading of the synopsis noted that it was all about "the method and the madness behind Electronic Arts' use of cross-platform marketing." Wait? What? Marketing?! Well, we went anyhow, and you can check out the highlights beyond the break.
