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Tech industry is world's most trustworthy, says new survey
Who do you trust to "do what is right?" Your answer to that question will depend on how you interpret it, though we don't think there's too much room for ambiguity with the results from Edelman's 11th annual Trust Barometer survey. It shows the tech industry a clear 10 percent ahead of the rest of the corporate world in terms of trustworthiness, with the automotive (a favorite of ours) and telecommunications (really?) sectors following up in second and third. The results come from the polling of 5,075 "informed" members of the public from 23 nations. We reckon all the companies involved in making the business of chipmaking quite so reputable should pat themselves on the back -- unless their names are Motorola, Samsung or Sony Ericsson, those guys' failures with Android updates haven't really contributed to the credibility of their industry at all.
Edelman is your new Second Life neighbor
PR and marketing firm, Edelman is entering the world of Second Life without any overt marketing agenda -- at least none that seems to exploit the online residents. Instead, Edelman is working with virtual commerce group, The Electric Sheep Company, to offer a competition and seed funding for a Second Life-based business plan.Edelman and Electric Sheep are also launching a machinima video blog within Second Life, further burrowing into the virtual space. Should Second Life players be nervous that more corporate entities keep appearing within the world? Probably. But we cautiously applaud these Edelman plans; it sounds like the company is trying to build a respectable reputation within the community.[Via AdRants]
