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Google is paying publishers to be on its Snapchat clone
Snapchat has turned its Discover section into a popular destination for its 166 million users, and a money-spinner in its own right. Google, the web's biggest ad company, thinks it can go one better. Word's already leaked that the search giant is working on its own take on Snapchat's popular media tab, which will similarly be stocked with news and entertainment content from partner publications. And now, Recode is reporting that Google is using its large stockpile of cash to attract media outlets to its fold. The service, dubbed "Stamp," is reportedly built around its faster-loading AMP mobile webpages. As with Discovery, visitors will be able to swipe through a slideshow-style format made up of text, photos, and video.
