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Hallmark Movie Channel HD lands network playback partner
Now that Hallmark Movie Channel HD has found a sufficient amount of carriers to air on, parent company Crown Media has inked a deal with Broadcast Facilities to "to provide full HD network playback" for the aforesaid channel. BFI owns and operates Andrita Media Center, the "largest independent High Definition (HD) digital media facility on the West Coast," and the deal requires that Andrita expand its HD network playback center "to support the origination of the Hallmark Movie Channel's extensive original and library movie content in HD on a 24 / 7 basis." Unfortunately, we haven't a clue if this is the puzzle piece we've been waiting for to swap out stretch-o-vision content with authentic high-def material, but surely it can't hurt matters.
Hallmark Movie Channel HD coming to DirecTV, too
When we first heard that Hallmark Movie Channel HD was hoping to rush into households as early as April, there was speculation that DirecTV would be the first to lock it down. Curiously enough, Time Warner Cable eventually snagged that honor, but it looks as if DTV will still be carrying said channel according to a renewed agreement between it and Crown Media Holdings. Put simply, terms of deal stipulate that DirecTV "will have the right to distribute the standard-definition and high-definition versions of Hallmark Movie Channel." Unfortunately, an actual launch date was casually omitted.
