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Daily Update for July 26, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Apple wins Harris Interactive Brand of the Year in three categories
Market research firm Harris Interactive, which annually measures the public perception of corporate brands in various ways, has awarded Apple repeat Brand of the Year in three categories in the Harris Poll EquiTrend ranking for 2013. Apple ranked highest in the computer, tablet and mobile phone categories. The study, which surveyed 38,500+ Americans representing the average American consumer aged 15 and over, covering 1,511 brands, seeks to determine the strongest brands based on familiarity, quality and purchase consideration. Apple's Mac, iPad and iPhone came up tops in the computer, tablet and mobile phone categories respectively, beating the likes of HP, Dell, Sony, Amazon, Samsung, HTC and Google. In February, Harris Interactive announced that Apple was considered to have the best image of any American company in 2012. So far, Apple seems to be doing very well in this regard for 2013. For more details head on over to PRNewswire. For the full list of EquiTrend rankings click here. [Via The Loop]
Apple tops Harris poll with record high
Harris Interactive takes an annual public opinion poll on corporate brands, determining which companies have the best -- and worst -- reputations in the eyes of the public. This year, Apple jumped to the top of the heap and is considered to have the best image of any American company. Just last year, Apple was in the fifth place position, but the death of Steve Jobs, the incredible profitability of the company, and its improving environmental record all combined to put it in first place for 2012. In second through fifth position this year were Google, Coca-Cola, Amazon.com, and Kraft Foods. The poll queried 12,961 people online during December, with the respondents evaluating companies based on leadership, financial performance, workplace environment, social responsibility, emotional appeal, and the quality of products and services. Apple's quick action in terms of supplier responsibility to workers appears to be having a positive effect on the company's score as well. Apple scored a record 85.62 points out of 100. In case you were wondering where Microsoft ended up, the Redmond WA-based tech company was in ninth place.
Survey: 74% of US Americans say NO to in-flight calling, YES to data
In a Harris Interactive survey of 2,030 US adults of whom, 1,778 have actually flown in an airplane, a full three quarters say that cellphone usage on airplanes should be restricted to "non-talking features." In other words, email, texting, and surfing the Web. That's a pretty significant majority seeing as how the EC has cleared the way for calls within European airspace. 69% of consumers agreed that if voice calls are permitted, a special "talking zone" should be established so that other passengers are not interrupted. While the survey reflects our own opinions, take note that the results benefit sites like Yahoo! Mobile, the very company which commissioned the survey. It's also worth highlighting a comment made by a certain Miss Teen, South Carolina who said, "That some US Americans should be unable to do so, because, uh, some-a people out there in our nation don't have cellphones, and such as, maps." Good point.
