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How one artist is reinventing the music album with VR
Nick Koenig is no stranger to musical innovation. The artist, better known as Hot Sugar, has been dabbling in the art of associative music since his teens. As he describes it, the technique involves taking found sounds and "manipulating them into more." Basically, he can turn just about anything into music. Now with The Melody of Dust, a new project coproduced with Viacom NEXT and premiering at SXSW this week, he's taking that concept into virtual reality. We've seen music videos and other experiences in VR -- most famously from Bjork, one of the most tech-savvy artists working today. But this is notable for being the primary method of hearing an album, instead of a separate VR project. And no, it's not as easy as just hitting "play."
