JIF
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Giphy's new video platform is basically GIFs with sound
Wherever you side on the pronunciation of GIF (JIF?), it's undeniable that they've become a critical part of our everyday communications. WhatsApp, Twitter and Facebook support them as standard, and you've likely received more than one email from zany creative types with them embedded in their signature. Now, like the silent movie coming of age, they're getting a voice: Giphy is adding sound to its library of animated GIFs and stickers.
