JohnPaulDejoria
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A shampoo tycoon is offering cellphone service with built-in music streaming
John Paul DeJoria has a knack for business success in areas as diverse as haircare products and tequila, and he's now ready to dip his toes into yet another industry: cellphone service. The magnate (along with ROK Entertainment's Johnathan Kendrick) is about to launch ROK Mobile, a US wireless carrier with music as its hook. Paying $50 per month will get you both all-unlimited phone service as well as 'free' streaming from a catalog of 20 million songs, saving you a lot of cash if you tend to splurge on music providers like Rdio or Spotify. DeJoria sees this as doing Americans a favor -- he tells Forbes that it could save the country billions by lowering the costs of both cellular access and music in one fell swoop.
