KlausFroehlich
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BMW wants to build 'the most intelligent car'
BMW is looking to the future. For the German automaker, that means a research and development team that's as well versed in artificial intelligence as it is wind-tunnel testing. It's a future where the competition isn't Cadillac or Audi, but Uber and car-price comparison site TrueCar, according to Reuters. "Our task is to preserve or business model without surrendering it to an internet player," BMW's Klaus Froehlich says. "Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them." Meaning, a background player for a bigger organization that gets the glory.
