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Samsung reconsiders its fake Supreme collaboration in China
Samsung caused controversy at the Chinese launch event of the Galaxy A8 earlier this week, when it announced it would be partnering with fashion brand Supreme for some kind of tech x streetwear collaboration (exactly what wasn't specified). The catch though, was that the partnership didn't involve the authentic New York Supreme label, but rather Supreme Italia -- a "legal fake" in Italy that manages to exist through a bunch of intellectual property law loopholes.
Samsung to develop real products with a fake Supreme
The Chinese launch event for Samsung's Galaxy A8s had a little surprise for fashion-conscious locals, as the company announced that it was partnering with Supreme. Samsung China's Feng En even invited executives from the popular fashion brand on stage to talk about the marketing collaboration. Don't get too excited about a potential Samsung x Supreme smartphone, however, because there's a catch.
