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NYT's curated news app will shut down next month
Just about two and a half years after launching its NYT Now mobile experiment at South by Southwest, the New York Times has announced it will be "officially shelving" the app. After August, NYT Now will no longer be be available for download, but many of the features have already been rolled into the main NYTimes app or the paper's other digital platforms.
The New York Times releases NYTNow, a curated news app for iPhone
Today marks the launch of NYTNow, an app with Flipboard-like features aimed at a mobile audience. The app is free, but only only allows viewing of 10 stories a month. To get more, you need to add a US$8.00 a month subscription that is available as an in-app purchase. Content is expected to come from the Times and other partners. with human editors deciding what news is included. The company believes editors can do a better job of delivering the news than computer-based algorithms, although the popularity of Flipboard seems to contradict that supposition. A spokesperson for the company says NYTNow is a "new subscription plan created for an audience seeking more content than is currently available for free but at a lower price than the full news report." The app also features two daily briefings summarizing the news of the day. NYTNow is iPhone-only, because the Times says most of its mobile customers are on iPhones. I think it has missed an opportunity by not having an iPad app, but perhaps one will become available down the road. I sampled the app this morning, and it is nicely laid out with a good mix of news. There are both videos and graphics to accompany the stories. The videos started playing quickly and were of good quality. The New York Times already offers a free iOS app with access to the New York Times website and an in-app subscription for iPhone digital content at $14.99, so the product offerings seem a bit confusing. The more expensive app has everything from the Times, and NYTNow is more limited in what's available on it. NYTNow will also have ads, which may not sit well with people paying for the content. If anyone can make a go of paid news apps, it's likely the New York Times. It has excellent coverage and columnists. On the other hand, there are so many good and personalized free news apps that I'm not sure if people will flock to NYTNow. I'm pretty hooked on Zite and Flipboard, which have recently joined forces. NYTNow requires iOS 7. As mentioned, the app is not universal, but that may change.
NYT Now curated news app coming to iPhone April 2nd for $8 per month
At a cocktail-fueled meet and greet at SXSW, we met with New York Times editors Jill Abramson and Clifford Levy to discuss the news organization's 2014 lineup of services, including a new enterprise dubbed NYT Now. Created as an iPhone (and iPod touch)-only application, NYT Now is the company's latest subscription-based product. On the surface, it appears to be simply a "lite" version of the paper's daily content, but The Times is reassigning nearly a dozen editors to Now full time to curate internal content as well as articles from third-party news orgs, such as Engadget. Now is not without its challenges, though. Full access will run you $8 per month, which, while a far cry from the $45 you'll fork over for a full digital subscription with Times Premier, is still a significant amount. You'll be able to download the app on April 2nd, with free access to headlines, summaries and 10 articles each month. The $8 fee (billed every four weeks) will enable full access to any article that appears in the NYT Now app.
