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Switched On: Trading places
Each week Ross Rubin contributes Switched On, a column about consumer technology. If widespread rumors hold true, the coming weeks will see two of the most successful tablet vendors invade each other's screen size turf. Apple, which once rebuked the 7-inch tablet as unfit for normally proportioned human hands, appears ready to try its own hand at an iPad rumored to be on the larger side of the 7- to 8-inch range. Amazon, which lagged its bookselling rival Barnes & Noble in bringing out a color tablet, stands ready to introduce an infernal successor to the Kindle Fire that may include a display that is close to 9-inches or larger. It's not quite the first ride along the screen size escalator for either company. For Apple, a smaller iPad would fill in the iOS screen size gap between the iPhone and iPad. For Amazon, also rumored to be working on a phone, a larger color tablet would revisit the ground it explored to lackluster results with the Kindle DX. That product hasn't kept up with even e-paper-based e-readers with advances such as touchscreens and side-lighting, both of which are found in the latest Nook Simple Nook.
