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ESPN signs with Ooyala's video embedding service to bake touchdown videos into tweets
You may not be able to share those retrograde pictures of your dinner direct to your Twitter worshippers any more, but at least you can commemorate Kobe's latest slammed-dunkings. ESPN's taking advantage of its deal with video sharing service Ooyala that'll see highlight videos embedded inside tweets so you never have to leave the warm embrace of your live feed. Ooyala's also offering its SDK for others to follow suit, and while the press release below talks of "monetization" and "optimized engagement," we prefer to think the pair are doing it to fill that Instagram-shaped hole in our tweets.
