PeterStern
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Apple fuels TV service rumors with cable exec hire
The Wall Street Journal is reporting that Apple has hired Peter Stern (second from right), a former executive at Time Warner Cable. The paper believes that Stern will be working under Eddy Cue on the firm's "cloud services," whatever those may be. It's too early to jump to conclusions, but it's interesting to note that Stern was believed to be negotiating with Apple in the early days of its TV project. The paper also says that Stern feels that the business model of the set-top box is outdated and that the future of TV is apps. That's a sentiment shared by several of his new colleagues, including Apple CEO Tim Cook.
