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The New Yorker's latest issue comes alive with AR
As far as attempts to supplement print media with technology go, there are some winners, some awkward gimmicks and some utter failures. But The New Yorker's latest cover, a collaboration between illustrator Christoph Niemann, Qualcomm and AR app maker Uncovr, looks to be firmly in the "winners" category.
Newsweek to drop print edition after December 31st, gives the digital future a warm hug
It's no secret that print media is on its way out, as many regional and niche publications have had to either find a path through the digital wilderness or fold completely. We're still not used to national publications facing that ultimatum, though, which makes Newsweek's fresh decision to drop its print edition after December 31st both unusual and a bellwether. Anyone still yearning for the magazine's content after the presses stop will have to turn to the purely digital Newsweek Global or its The Daily Beast sibling, no matter how attached they are to the outlet's 80-year history with paper. The explanation for the cutoff remains a familiar story: print readership is dying on the vine and expensive to maintain, while web and tablet adoption is growing quickly enough that Newsweek believes it can make the switch without taking a long-term financial hit. Whether or not the transition works, it's evident the periodical knows its identity must be wrapped around an online presence -- figuratively, not literally.
Entertainment Weekly print edition comes with a 'smartphone-like Android device'
If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that actually looks pretty enticing. Flick it open to the right page and you'll spot an LCD display that magically displays video ads and live Tweets from the CW Network. Intrigued by how such a thing could function, Mashable did a teardown (literally) and discovered all the ingredients of a budget Android smartphone, including components which aren't strictly necessary for the task at hand: a 3G modem with T-Mo SIM (which seems to have some degree of voice connectivity), a full-sized battery, USB port and even a partially-built QWERTY keyboard. Suddenly, that $50 myTouch doesn't seem so cheap.
Google runs newspaper ad for Google ads, universe has yet to implode
Google knows how to tug at your heart strings when promoting its services, but it also has the whole irony thing down pat. Last Thursday, the search giant touted the advantages of its targeted advertising in the Canadian newspaper the Globe and Mail, taking out a large spread asking the delightfully smug question you see above. Lest you think Google's pitch for AdWords wasn't in earnest, the ad also appeared on the Globe's website.
Layar Creator sees an interactive future for print media via augmented reality (video)
Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based media go the way of paying for long distance or total privacy. Instead, it's opted to fully welcome it into this brave new digital world by letting publishers embed videos and interactive buttons onto existing printed materials. A mobile app can then display superimposed content that pops right up on the page when viewed through a device's camera. The new web app, Layar Creator, is free if you can get your stuff published and all Layared up before August 1st, but if you're a procrastinator, a 100-page bundle will run €999 ($1,242), or €15 ($18.65) per page. You can see the Layar Creator and AR app in full effect right after the break.
Next Issue Media launches on Android, $15 a month for access to 32 magazines
If you've taken issue with your usual choices for buying magazines on your tablet, be it pay-per-issue or per-subscription, you're not alone. If you'll recall, it was nearly a year ago that Next Issue Media launched the preliminary version of its "Hulu-meets-magazines" app on the Galaxy Tab, and it's finally ready to release this physical newsstand alternative officially. After raking in a slew of deals last November, its Android 3.0 app is now available -- users can fork over a monthly fee of $10 to access all of its monthly and bi-weekly content, while an extra five bucks adds in weekly content, essentially giving you access to every publication on offer. Singular subscriptions are also available for two to 10 bucks, and you'll currently have a choice of 32 mags from the likes of Car and Driver to The New Yorker. Interestingly, TechCrunch notes that NIM plans to get the app over to iOS "soon" -- it'll surely be interesting to see how it competes with Apple's own Newsstand. You'll find more info at the via links below, and you can flip over to the source for details about a 30-day trial offer.
Apple tablet rumor roundup: future of media edition
The sketchy Apple tablet rumors have continued apace in the past few days, and rather than hit you with each bit of fluff as it comes in, we're going to be rounding them up from now on. Today's edition builds on earlier reports that Apple's trying to drag print media kicking and screaming into the future, with whispers that Apple execs recently met with Australian media execs to pitch them on new ways to distribute their content on a device "small enough to carry in a handbag but too big to fit in a pocket." Apparently the deal involves a 70/30 revenue split, just like the iPhone App Store -- and unlike the insane 30/70 split Amazon demands on the Kindle, which Apple executives called an "unattractive industry structure" during an investor event a few days later. Of course, Apple tends to say it's not interested in something right before it enters the market, so read that as you will. And finally, China OnTrade today posted up an "Apple iPhone 4 Generation Midboard," which would be a totally boring piece of plastic with no connection to anything... except these guys managed to score some iPhone 3GS parts way early as well. Is this just junk, or is it is really a new iPhone leaking months and months early? Or maybe just leftovers from a camera-equipped iPod touch that never was? Or... is this also some random part of a new tablet? No one really knows -- which is why we're sticking it all in this post and moving on with our lives. Read - Apple pitches to Australian media Read - Apple execs call online print media "unattractive" Read - China OnTrade iPhone 4 Generation midboard
NYT: Big-screen Kindle coming from Amazon "as early as this week"
Go ahead and grab the salt shaker, 'cause this one's nowhere near carved in stone... or is it? A breaking report from The New York Times has it that Amazon will introduce a larger version of its Kindle e-reader "as early as this week," one that's tailored for "displaying newspapers, magazines and perhaps textbooks." If you'll recall, magazine publisher Hearst made its intentions public to produce such a device earlier this year, noting that a larger panel would be more conducive to traditional print media layouts, and thus, additional revenue from ads. The article also notes that Plastic Logic will "start making digital newspaper readers by the end of the year." Coincidentally (or not), the Wall Street Journal also published a report this evening that dug deeper into the aforementioned Hearst deal. As the story goes, a number of big-shots in the publishing industry are banding together to set their own subscription rates (rather than go through a middleman such as Amazon), and this writeup asserts that Plastic Logic's reader won't actually roll out until "early next year" (as we'd heard previously). If you're seriously able to handle yet another twist in this madness, WSJ also points out that "people familiar with the matter" have stated that Apple is "readying a device that may make it easier to read digital books and periodicals," but it's hard to say if this is simply regurgitation of unfounded rumors already going around or something entirely more legitimate. All in all, it's clear that flagging print publications are desperate for a device that caters to its layout and allows them to regulate rates -- only time will tell if there's room for two, three or possibly more of these so-called "big-screen e-readers" in the world, but this week definitely just got a whole lot more interesting.Update: Press event invite just received, it's on for Wednesday! Read - New York Times reportRead - Wall Street Journal report
Ballmer sees the end of print media in ten years
Apparently unfazed by his recent egg attack, Microsoft CEO Steve Ballmer has now gone out on a limb and made some pretty bold predictions in a recent discussion with Washington Post editors, the biggest of which, by far, is his proclamation that he thinks there'll be "no media consumption left in 10 years that is not delivered over an IP network." So as not to leave any doubt about that, he also went to further clarify that means there "will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form." He did add, however, that if it was 14 or 8 years, it's "immaterial" to his fundamental point. Among the other nuggets dropped during the wide-ranging conversation, Ballmer says he has "no clue" what Google is up to and, just in case you've been dying to know, he says his favorite TV show is "Lost" (although he's not willing to "pay a buck" for it on iTunes just to get rid of the ads). Hit up the link below for the full interview, complete with video.[Via Digg]
