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Co-op's trolley-mounted tablets want answers
Tablets are everywhere these days -- so much so that bolting one to a shopping trolley isn't even a novel idea. Sainsbury's previously used slates to keep shoppers entertained while ambling the aisles, and now a new trial at a handful of Co-operative Food stores wants customers to get more interactive with trolley-mounted tablets. Unfortunately, they don't sound like they'll spice up your weekly shopping routine much, given the tablets will ask for your feedback on store layout and product selection, as well as solicit your opinions on "a series of societal issues" like sustainable food. Basically, it fires market research questions at you. Beyond the novelty factor, we doubt many shoppers will be interested in completing a survey while they're struggling to find a ripe avocado, but at least it's something to keep the kids distracted.
iPad dock shopping cart keeps footie fans and their other halves happy
British football fans agree on very few things: how much everyone likes Jimmy Bullard, Arséne Wenger's need to buy a proper centre-half and how painful it is to be dragged out shopping just before kickoff on Saturday. It's those sympathetic and forward-thinking people at Sky who have the answer, at least to that last one. The company has teamed up with supermarket Sainsbury's (which has a track record of innovation) to trial a new trolley with a solar-powered iPad dock and speakers. Now you can watch the game, or anything else, via the Sky Go app on your device and get the grocery shopping done at the same time. Worried about getting so engrossed in Juan Mata's footwork that you'll be a danger to others? Rest easy, the cart has proximity sensors attached to let you know when you're about to sideswipe a pensioner. It's being trialled in the Cromwell Road Sainsbury's in West London -- all you need to try it yourself is an iPad, Sky Go access and a desire to be on the cutting edge of sports and technology. If the thought of shouting 'Taxi for Bent!' down the fruit aisle appeals, you can catch another pic and the press release after the break.
