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Tesla's master plan was realized in 2016
Tesla started in 2006 as a niche electric sports car manufacturer. Its 2008 Roadster had an insane range of 244 miles and an equally bonkers price of more than $100,000. It was the first step in CEO Elon Musk's 2006 master plan to eventually bring a high-range, reasonably priced EV to the masses. Ten years later, that strategy is finally about to pay off.
