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Sunflower Broadband subs say goodbye to Kansas City's KMBC-ABC and KCWE-CW
Time Warner Cable subscribers managed to avert a crisis early this morning, but it seems that Sunflower Broadband customers aren't so lucky. As it stands, KMBC-ABC and KCWE-CW -- both owned by Kansas City's Hearst-Argyle Television -- are being dropped from the provider. Both channels were being transmitted to customers in SD and HD, and until an agreement can be worked out, Sunflower has arranged to retransmit ABC Topeka affiliate KTKA in SD / HD so that customers can at least view ABC material. The good (or better, we should say) news? The carrier has vowed to "work around the clock with Hearst-Argyle to restore KMBC and KCWE under terms that are fair to its customers." And now, we wait.
Macrovision to scrutinize Sunflower Broadband in-guide advertising
With Disney creating a dedicated lair for biometric testing of advertisements and Backchannelmedia pushing its own TV-to-internet ad platform, we aren't too surprised to see Macrovision teaming up with Sunflower Broadband to gauge the effectiveness of yet another advertising alternative. As part of the collaborative effort, EPG usage patterns of an "anonymous sample of Sunflower customers" will be collected and scrutinized in order to "gain insight into how consumers use i-Guide and interact with their DVR, on-demand services and in-guide advertising." In essence, the data will be used to "develop more effective consumer marketing tactics" and understand how subscribers "engage with interactive guide advertising." In-guide advertising? We hate to even think it, but really, what's next?
