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Samsung's Galaxy Gear ad resembles Apple's 'Hello' spot
In 2007, Apple introduced the iPhone to the world with a clever ad called "Hello." That ad appears to be the inspiration for a new TV ad for Samsung's Galaxy Gear smartwatch called "A Long Time Coming." We'll let you decide for yourself -- both ads are embedded below -- but the similarity is surprising. The iPhone is at least a standalone device, with the Galaxy Gear requiring a Samsung smartphone as a big, unwieldy peripheral. That's something Samsung doesn't seem eager to point out in its ad. Thanks to TechCrunch's Matthew Panzarino for pointing this one out to us.
Celebrity iPhone ads score well with viewers
Apple's new iPhone 4S ads featuring Samuel L. Jackson and Zooey Deschanel appear to be resonating with TV viewers. Ace Metrix, a firm that does analytics for television and video advertisers, found that those two ads were the "most effective TV ads to break the week ending April 20" for mobile phones. For some reason, the rather mundane Samsung Galaxy Note "The Best of a Phone and Tablet" and "The Best of Both Tablet and Phone" ads still manage to take the #1, 5, and 7 spots in the Ace Metrix list, while Zooey tied for #1, Sam was in second place, and three other iPhone 4S ads placed 6th, 8th, and 9th. Ace Metrix CEO Peter Daboll noted that Apple's iPhone ads earlier in the year had been "falling rather flat," and that "This new creative tack that uses likeable (sic) celebrities struck a chord with American viewers." [via MacRumors]
Palm's Pixi TV spot heads in a new direction, bids adieu to creepy redhead
Palm, somehow finally managing to glean that the creepy, confusing, weirdly not-relaxing spots they'd been rolling out for the Pre weren't having the kind of impact they probably had hoped for, appears to have turned over a new leaf. Witness the jubilant, effective new holiday campaign for the Pixi. We have to hand it to the ad department -- this one actually kind of works. See the full video after the break... and, goodbye creepy lady.
