TheBrick
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Rumor: 9to5Mac says The Brick is 'a block of aluminum'
In the ongoing saga of The Brick, the site that first speculated on the blocky code name for a rumored new Apple product now says it knows the meaning of the phrase. Seth Weintraub at 9to5mac has posted that 'The Brick' refers to a new manufacturing process that will carve MacBooks out of solid blocks of aluminum, creating laptops that are structurally superior to current products. While a laser-and-waterjet manufacturing line may seem more suited to aircraft parts or sportscars, there are some advantages in a milling/CNC approach to making the laptops.Using a solid block for the shell could avoid seams and screws, and the elimination of human hands in the assembly process would reduce cost and defects. A light, rugged MacBook would certainly be appealing... and might be the perfect laptop to appear in the Iron Man sequel. Apple's industrial designers could pull it off, and certainly the legacy of the all-magnesium NeXT Cube (see Fortune's story about the Cube's manufacturing) hasn't been forgotten by Apple's management team. Equally interesting is the discussion of where these cored Apples would actually be made. In a Computerworld post also written by Weintraub, he speculates on a MacObserver suggestion that Apple should be investing in a domestic manufacturing plant to use this new process, which would be both a highly controversial move in an economic downturn, and an interesting use of some of the company's $20 billion cash hoard.If the next MacBook is an all-aluminum model, is that a selling point for you? Let us know in the comments.
Rumor: Is 'The Brick' a wireless hybrid handheld-slash-Mac?
There's a substantial amount of whispering about an anticipated "October Surprise" around the corner, but it's not the usual sort -- multiple sources have suggested that there is an Apple product introduction due on or about October 14. This hinting, combined with the refresh clock ticking away on the laptop line, leads us to suspect that new MacBooks and MacBook Pros are coming up soon -- but what of The Brick?If another Apple product announcement is coming on the heels of a mid-October laptop refresh, and if it's the "product transition" mentioned in the earnings call last quarter, where Apple's margins will be squeezed enough to merit a warning to analysts, it's going to have to be something different. A TUAW source has passed along the following (unconfirmed) details on a possible new product -- and several of our commenters may be on the right track.
