TheDiffusionGroup
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Downloads haven't arrived at a theater near you yet
Hey, don't say we didn't tell you so, but according to The Diffusion Group, the great masses aren't ready to get their full-length movie content via download just yet. Here's the blow-by-blow findings from the study: more than half polled didn't even know movie downloads exist; more than a third know about but have never tried them; and less than 10-percent regularly download movies. And what, pray tell, is the biggest feature consumers are looking for? A little something called "quality of content," a.k.a. "more titles, please." Shocker, right? Don't get us wrong, we're all for downloadable content. But beyond the chicken-and-egg problem of getting studio support to attract more customers to get studio support, there are other outstanding issues as well. Until bandwidth is a non-issue and crazy DRM restrictions are gone, physical media makes good sense to consumers and businesses alike. Of course, if you've made the switch to all direct download movies, let us know about it below!
Next wave of HDTV adopters may lean towards HD DVD
If there's one group that likes the format war, it's market analysts. The latest prognostication comes from The Diffusion Group (TDG), which looked at consumers intending to bite into the HD fruit in the next six months. These "HDTV Intenders" tend to, among other things, have a lower income than the "early adopters" who have already taken the HD plunge. But here's the rub: among these "HDTV Intenders," TDG finds that 43% prefer HD DVD and 27% Blu-ray. If that figure holds up, will it be enough to decide the format war? TDG expects this group of mass-market buyers to open their wallets as the early adopter wave settles down in he beginning of 2008. No doubt about it, we've seen growing evidence that both HDM camps are reaching for lower price points.
