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VUDU goes live with 1080p HDX rentals, doesn't charge extra for 'em
We had a hunch that VUDU was readying Blu-ray quality rentals, and sure enough, the company has just got official with its HDX format. Essentially, HDX is a new tier of video quality for the on-demand rental service. VUDU will be delivering the content in 1080p24 via its patent pending TruFilm compression technology, which is reportedly "unrivaled" in the home content delivery biz. In our talks with the outfit, it clearly spent some serious time mastering the delivery process here, but all this quality comes at a cost. Not monetary, mind you -- the actual HDX rental fees will be the same as current HD rentals -- but we're talking time. On most broadband connections, you'll be waiting three to four hours before the experience begins, though the ability to order an HDX film online (while you're at work, for instance) helps alleviate that pain somewhat. Also of note, HDX flicks will only be available for rental initially, though hopes are that a purchase option will show up in due time. 50 HDX films are on tap today -- dig in and see what you think. Full release is after the break.
