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Confirmed: Marketplace will be the only way to get apps on Windows Phone 7 Series
We just got out of a meeting with Microsoft's Todd Biggs, who dropped a little bombshell on us: the only official way to get apps on a Windows Phone 7 Series device will be to download them from the just-detailed Windows Phone Marketplace. That means developers will have to abide by Microsoft's technical and content guidelines in order to make it in, with the very real possibility of rejection -- sound familiar? Todd told us Microsoft plans to avoid Apple-style submission headaches by making the process transparent and predictable, with a group of Microsoft execs regularly meeting to examine edge cases and refine the guidelines as needed, but even the best intentions can be led astray by a sexy app or two. We also got some additional details on Marketplace and how it's going to work, catch the highlights after the break. Update: Microsoft wanted us to clarify that enterprise customers will be able to deploy apps to employees outside the consumer-facing Marketplace -- details on that will be released in the future.
